B2B Marketing Round Up

Rethink, Rebuild, Reprice: The New B2B AI Stack

Agentic workflows, centaur teams, and value-based pricing — the operating system for modern marketing.

Oct 9 • 

Lucas Pawlik @ ZestScout.com

September 2025

AI Buyers, AI Natives, and the New B2B Playbook

From shifting buying journeys to reskilling and AEO, here’s how marketers adapt before the ground moves under them.

Sep 25 • 

Lucas Pawlik @ ZestScout.com

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Newsletters: Pipeline Generation, Audience Building, Authentic Engagement

A complete playbook for B2B marketers: how to use newsletters to build a pipeline, grow your subscriber list from zero, and create content people…

Sep 12 • 

Lucas Pawlik @ ZestScout.com

1

August 2025

Content System Blueprints, GetResponse Benchmarks, Substack ROI, Agentic Workflows

This week: stop prompting, start building. The shift from one-off AI tasks to automated content systems is here.

Aug 26 • 

Lucas Pawlik @ ZestScout.com

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Creativity vs. AI Average, Faster Content in 6 Steps, LLM Bias Loops, MA Tools ROI

Why originality is your only moat when AI flattens ideas into sameness – and how to use AI without losing your edge.

Aug 13 • 

Lucas Pawlik @ ZestScout.com

July 2025

SEO Recycled, AI Deep Dives, SMB Efficiency Gaps, Expert-Led Content

Issue highlight - clarity, data, and contrarian perspectives to sharpen your content strategy.

Jul 30 • 

Lucas Pawlik @ ZestScout.com

Content Perfectionism, AI Thought Leadership, Substack Playbooks, Schema Wins

Edition Zero – high-leverage insights distilled for busy B2B teams.

Jul 15 • 

Lucas Pawlik @ ZestScout.com

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