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About B2B Content Marketing Round Up

What is this?

B2B Content Marketing Round Up delivers the sharpest, most actionable links, tools, and commentary for content marketers who want to move the needle—without the vendor noise, endless “growth hacks,” or generic AI platitudes.

Every edition is hand-picked and summarized by Lucas Pawlik, co-founder of ZestScout, using the ZestScout platform. Expect weekly issues covering:

  • Newsletter strategy & best practices

  • AI-powered content creation

  • Lead nurturing tactics

  • B2B content workflows and optimization

  • Real-world benchmarks and operator commentary

No filler. No recycled LinkedIn “wisdom.” Just the things that actually make you better at B2B content marketing.


Who is this for?

  • B2B marketers, founders, and content teams in SaaS or agency roles

  • Anyone building, scaling, or optimizing B2B newsletters and campaigns

  • Content pros who value time, depth, and practical insights


Why subscribe?

  • Stay ahead: Get curated, evidence-backed resources that save you hours of research.

  • Cut through the noise: Only the most relevant and effective strategies make the cut.

  • See ZestScout in action: Each issue is transparently built with ZestScout’s AI curation engine.

Subscribe to get full access to every new edition and the complete archive. Join a community of operators who care about the real work of B2B content marketing.

Powered by ZestScout. Curated by Lucas Pawlik. Zero hype. Maximum signal.

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Subscribe to B2B Content Marketing Round Up

The essential weekly round up for B2B content marketers: the best links, ideas, and tools in newsletter strategy, AI content ops, lead nurturing, and workflow. Hand-picked and curated with ZestScout, by Lucas Pawlik.

People

The essential weekly round up for B2B content marketers: the best links, ideas, and tools in newsletter strategy, AI content ops, lead nurturing, and workflow. Hand-picked and curated with ZestScout, by Lucas Pawlik.