B2B Marketing Round Up

B2B Marketing Round Up

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AI Buyers, AI Natives, and the New B2B Playbook
From shifting buying journeys to reskilling and AEO, here’s how marketers adapt before the ground moves under them.
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Lucas Pawlik @ ZestScout.com
1
Newsletters: Pipeline Generation, Audience Building, Authentic Engagement
A complete playbook for B2B marketers: how to use newsletters to build a pipeline, grow your subscriber list from zero, and create content people…
 • 
Lucas Pawlik @ ZestScout.com
Content System Blueprints, GetResponse Benchmarks, Substack ROI, Agentic Workflows
This week: stop prompting, start building. The shift from one-off AI tasks to automated content systems is here.
 • 
Lucas Pawlik @ ZestScout.com
Creativity vs. AI Average, Faster Content in 6 Steps, LLM Bias Loops, MA Tools ROI
Why originality is your only moat when AI flattens ideas into sameness – and how to use AI without losing your edge.
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Lucas Pawlik @ ZestScout.com
SEO Recycled, AI Deep Dives, SMB Efficiency Gaps, Expert-Led Content
Issue highlight - clarity, data, and contrarian perspectives to sharpen your content strategy.
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Lucas Pawlik @ ZestScout.com
Content Perfectionism, AI Thought Leadership, Substack Playbooks, Schema Wins
Edition Zero – high-leverage insights distilled for busy B2B teams.
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Lucas Pawlik @ ZestScout.com
2
B2B Marketing Round Up
B2B Marketing Round Up
The essential weekly round up for B2B founders and marketers: the best links, ideas, and tools B2B go to market, strategy, AI content ops, lead nurturing, and workflow. Hand-picked and curated with ZestScout, by Lucas Pawlik.
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